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Brew Home

By Rick Wilding

Being an avid brewer and vintner for years, I decided to build a "How to Home Brew" web site for my Final Project in the class that I am currently taking at PCC, Web site Creation using Dreamweaver CS4. With a little luck, and a lot of work, I should be able to finish it by the deadline! I hope that this site will help the first time brewer to feel confident and see the simplicity of brewing their first beer, allaying there fears so they can home brew excellent beers with confidence!

Also, please check out my extra credit HTML project A Travelers Guide to Portland Brew Pubs.

Goals:

1. Provide valuable information for people about Homebrewing with content, pictures and videos.
2. Link to pertinent sites for/with more homebrew information.
3. Educate people on the simple process of brewing, Inform people about how easy it is to make their own beers and ales at a considerable savings.
4. Instill Excitement in people about the fact that they can make there own beers and ales right in there own home for friends and family to enjoy.
5. Provide help for beginners with a question and answer forum.
6. Create cross interest between brewing and vinting.
7. Create a recipe database for brewers.

Statement of Purpose:

With this web site, we will promote homebrewing to the general public, Provide information about homebrewing techniques with emphasis on beginners and first time brewers, Focus on the ease and simplicity of homebrewing, Promote the money saving opportunities of homebrewing, and strive to instill a sense of excitement for the first time home brewer.

 

Market Research:

• The homebrew industry has experienced 20% to 35% growth each year for the past five years. In 1993, growth in homebrew-related sales volume was approximately 25 to 30 percent. It is estimated that 1.5 million Americans brew their own beer.
• The U.S. home-brew hobby market is estimated at almost $200 million a year, with about 1.5 million people brewing pale ales, stouts and lagers in their kitchens. There are estimated to be at least 4 million home winemakers in the United States.
• Around 9 million six-packs of beer are home-brewed annually. 4,049,500 gallons of homebrew made per year by home brewers.
• 96% of respondents in Brew Your Own's last reader study were men, but a higher percentage of women make wine - Ratee said that the hobby appeals to a variety of people, young and old.
• Over $57 million spent solely by Brew Your Own's readers annually on homebrew supplies and equipment.
• 518,700 advised by Brew Your Own's readers on homebrew purchases each year.
• Home brewers claim homebrewed beer is cheaper, fresher and better tasting than store bought beer.
• One of the biggest bonuses to homebrewing is that it is inexpensive after the first batch, brewers say. A first-time homebrewer's initial input cost for supplies, which includes an equipment kit and ingredients, can cost just under $100. Each subsequent batch runs between $20 and $25, and with the standard homebrew batch yielding about five gallons, which amounts to two cases of 12-ounce bottles, the cost is significantly lower than what one pays for some six-packs at the local beer store.